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biz advertising / design tips by Signy…

I wrote this all by myself a long time ago actually. You MAY NOT take any portion for reprint anywhere else. If you’re nice enough to ask, and if you say “please,” I may (likely) grant you permission for usage. #1 rule-of-thumb = you have to be SEEN. To be seen, you have to to be CLEAN. Clean = few typeface families (ideally only 2 kinds and plz not more than 3 unless you’re really good). Clean = balanced. Balanced can mean everything centered along… Read More »biz advertising / design tips by Signy…

• • • Transparancy rules • • •

PO Boxes have always been sketchy for a business — leaving people to wonder why not use your real address? Don’t want people to find you? You must be hiding from something? Leaves too many questions. And in today’s world that just looks like you’re selling snake oil. Real solid & good businesses will put themselves out there with a real physical address because they have nothing to hide. Full-on frank honesty = good business. And it’s just the right thing to do & live… Read More »• • • Transparancy rules • • •

More smiles

Sure I take my work seriously, but who doesn’t like a good joke? >>> Okay — so maybe some of these are not that “good,” but they still make me chuckle. Please don’t hold it against me if you don’t. =) How did the farmer fix his jeans? With a cabbage patch. How did the telephones get married? In a double ring ceremony. Why did the child study in the airplane? He wanted a higher education. Why does a flamingo stand on one leg? Because… Read More »More smiles